Australian Reinforcing Company (ARC)

Profile building, media relations, marketing and communications

ARC is one of Australia’s leading manufacturers and suppliers of steel reinforcing and fencing products and services. Mendleson Communication has worked with the company since 2009 to raise its profile in the building and construction, and engineering and infrastructure sectors, as well as the general business community.

Our approach

Mendleson Communication developed a communications and public relations strategy to position the company in its key industry sectors and the marketplace. A large part of the strategy focused on raising the company’s profile in the media through case studies, industry issues, company news and new service centre openings.

Results

Mendleson Communication assisted the company to raise its profile and build its brand in key market sectors, enabling it to be more competitive. This was achieved with the help of significant media coverage in trade, local and business media.