Communications strategy and stakeholder engagement
City of Kingston provides a range of local government services to constituents in the south-eastern suburbs of Melbourne. The council required a communications and stakeholder engagement strategy to raise awareness of how local residents and industry could reduce stormwater pollution.
Mendleson Communication consulted with council staff, local residents and industry to develop a communications and engagement strategy, including a media plan. We then implemented the strategy to raise awareness of stormwater issues and management as an important environmental issue.
Our strategic approach laid a strong foundation for raising awareness of stormwater issues with key industry and resident stakeholders. The client was very pleased with the outcomes and implementation of the strategy, including numerous businesses adopting better practices, leading to measurable decreases in stormwater pollution levels.