Profile building, media relations and communications materials
Mendleson Communication was engaged to position Coffey Mining as a specialist company, positioning it as a major player in mining services to support its aggressive growth strategy. The company wanted to increase the profile of its services among mining companies and attract the best staff during a major skills shortage.
Mendleson Communication raised the profile of Coffey Mining in concert with its aggressive growth strategy of local and international acquisitions, assisting the company to enter new markets internationally. This was achieved through a strong media relations program, developing strategic partnerships, speaking engagements and sponsorships, and internal communications activities.
Over a six year period, Mendleson Communication achieved extensive media coverage for the company in mining and engineering media, and increased awareness of the business and its capabilities in key markets. This contributed strongly to the major growth of the company (in just six years, the company was turning over more than $42 million in revenue annually), a significant increase in new business, and the attraction of high calibre candidates.