Department of Business and Innovation

Marketing and communications, media relations, stakeholder relations

Mendleson Communication was appointed by the Victorian Government’s Department of Business and Innovation to promote the department’s export initiatives. Key objectives of the program included increasing Victorian business awareness and uptake of export initiatives and services, encouraging and supporting more Victorian businesses to export, and increasing traffic to the Export Connections website. We also promoted the Governor of Victoria Export Awards.

 

Solution

 

Mendleson Communication assisted the department to achieve its export program objectives by:

  • developing a strategic communications and issues management plan
  • creating a suite of high-quality marketing and promotional material
  • repositioning the Export Connections brand
  • developing a range of media strategies
  • working to improve relationships with industry bodies and stakeholders
  • promoting the government’s export services
  • creating a new framework for the Export Connections website.

 

Results

 

Mendleson Communication significantly raised the profile of the Victorian Government’s services with Victorian businesses and stakeholders such as industry bodies.

Key results included extensive media coverage in business, industry and trade media, an increase in Export Connections members, greater awareness of the government’s export services, strengthened relationships with key stakeholders, and an increase in entries to the Governor of Victoria Export Awards.