Profile building, media relations, marketing and communications
Leadtec is a business to business e-commerce solutions provider specialising in EDI messaging, catalogue synchronisation and scan packing/logistics. Mendleson Communication was engaged to build the profile of the company and position it as a leader in its field.
Mendleson Communication developed a strategic communications approach, incorporating a range of tactics. This included:
Extensive media coverage of both the company and the CEO was achieved in key business and trade media, including BRW and the Australian Financial Review. Our creation of more targeted and professional presentation and communications materials have assisted the company to increase its market share in target industries.