Profile building, media relations, marketing and communications

Leadtec is a business to business e-commerce solutions provider specialising in EDI messaging, catalogue synchronisation and scan packing/logistics. Mendleson Communication was engaged to build the profile of the company and position it as a leader in its field.




Mendleson Communication developed a strategic communications approach, incorporating a range of tactics. This included:

  • developing newsworthy media material for the business, supply chain and manufacturing sectors
  • positioning the company’s CEO as an industry expert for issues commentary
  • assisting the company with repositioning and rebranding, including internal communications to engage staff with the new branding, which led a more cohesive environment, a stronger sense of identity, and staff being proud of their work
  • developing new marketing collateral and website to better engage existing and potential clients
  • leveraging the company’s sponsorship of major industry conferences, resulting in a higher profile at events and extending the value of their sponsorship.




Extensive media coverage of both the company and the CEO was achieved in key business and trade media, including BRW and the Australian Financial Review. Our creation of more targeted and professional presentation and communications materials have assisted the company to increase its market share in target industries.