Profile building and media relations
Origin Energy is a leading Australian energy company which supplies natural gas, electricity and LP gas to customers in Australia, New Zealand and the Pacific. Origin needed assistance to raise its profile in Victoria and South Australia as a leader in the area of clean energy and energy efficiency and as the supplier of choice in gas and electricity. A key objective was to drive traffic to the Origin Energy website.
Mendleson Communication developed an innovative communications and media strategy that differentiated Origin Energy’s green energy products and profiled the organisation’s sustainable business practices. The strategy creatively repackaged media and information materials that provided clear and concise information to each local area.
The campaign generated high levels of media coverage in regional and metropolitan areas on radio, television and print media. The coverage promoted and positioned Origin Energy as a leading supplier of gas and electricity and as a leader in green energy solutions. Consumer awareness of the company increased greatly and resulted in a rise in the company’s market share and web traffic in both Victoria and South Australia.