Profile building and media relations
The Australian Graduate School of Entrepreneurship is one of the most experienced graduate schools in Australia and the Asia-Pacific region and offers a fresh approach to business, leadership and management education, with a specific focus on innovation and entrepreneurship. The school needed to raise its profile with the business and wider community.
Mendleson Communication developed an integrated marketing and profile building strategy, which included media relations, sponsorships, speaking engagements, events, internal communications, and marketing collateral.
We also developed a creative media relations strategy that aimed to promote the organisation as a thought leader in innovation and entrepreneurship with a strong reputation in business education and management. We also developed an internal communications strategy to help the organisation create and live its identity.
Regular national media coverage was achieved across a variety of business and trade media, firmly establishing the school’s professors as experts and thought leaders in their fields. The school’s spokespeople were regularly contacted by journalists for their opinion and featured as experts on business issues and entrepreneurship. We also: