Profile building, media relations and stakeholder relations
Vision 2020 Australia is a national partnership of 50 Australian-based organisations involved in eye health and vision care. Mendleson Communication has worked with Vision 2020 Australia for more than six years to help improve its relationships with a diverse set of stakeholders, build its media and public profile, and communicate messages about eye health to the Australian community.
Mendleson Communication developed an integrated communications and stakeholder relations strategy. Key activities have included:
Over the last six years, Mendleson Communication has significantly raised the profile of Vision 2020 Australia with its key stakeholders, including government, industry bodies, eye care organisations, partners, and the Australian community.
Vision 2020 Australia is now firmly positioned within its sector as the peak body and member numbers have increased by 50 per cent since 2005.